G
GAMIS  /  PREPARED FOR NEOS
AUGUST 2026
A memory layer for marketing intelligence

GAMIS

Marketing intelligence that doesn't forget.
Presented by
Erick
20 min · Q&A to follow
Where this starts
02 / 17

I read about memory palaces as a kid.

1 2 3 4 5
The method of loci · c. 500 BC
The Greek poet Simonides stepped outside a banquet hall moments before the roof came down. The bodies were unrecognisable. He named every guest — by remembering where each had been sitting.
That became a technique. You walk through a building you already know, and you leave the things you need to remember in its rooms. To recall them, you walk back through.
Nobody remembers a fact on its own. You remember it somewhere — attached to a place, and to whatever was sitting beside it.
Memory is a structure, not a list.
The science
03 / 17

The forgetting curve, 1885.

100% 75% 50% 25% 0% 0 20m 1h 1d 6d 31d TIME RECALL
Hermann Ebbinghaus · Über das Gedächtnis
A German psychologist tested himself on lists of nonsense syllables, over and over, and plotted how much he remembered against time.
½
lost in an hour
⅔
lost in a day
~80%
lost in a month
Without reinforcement, the brain prunes ruthlessly. That isn't a bug — it's the feature.
GAMIS · Product overview
What I did about it
04 / 17

So I spent years trying to flatten mine.

Three of them, before this one. All small, all built for an audience of one, all built on the same stubborn idea: show me the thing again, just before I lose it.
01

A flashcard deck that scheduled itself.

Rebuilt three times. Abandoned twice.

02

A reader that resurfaced my own highlights.

Weeks later, unprompted, when I'd stopped expecting them.

03

A morning prompt over my own notes.

One question a day, chosen by how old the note was.

04

And then this one.

The first that wasn't built for a person.

“
None of it worked especially well. My memory is, at best, average — I lose names, dates, and keys. I tell my mother it's because we grew up in a small house. You can't build much of a palace in two bedrooms.
And the curve doesn't only happen to people.
The same curve, applied
05 / 17

A marketing team forgets the same way.

A brain
Tuesday
I learn a fact.
Friday
I haven't reinforced it.
Next month
Gone.
A marketing team
Tuesday
An analyst spots a trend, drops it in a doc.
Friday
Three articles confirm it. Doc isn't updated.
Next month
Nobody references it. The trend is buried.
Marketing intelligence isn't being created at low quality.
It's being forgotten too fast.
The design question
06 / 17
What if —
marketing memory worked
like human memory?
01
Decays by default — old unreinforced items fade.
02
Reinforces automatically when the same fact arrives again.
03
Connects related items, so recall surfaces neighbours.
04
Forgets gracefully — opportunities decay fast, foundations last.
Not a feed. Not a folder. A graph — with memory rules built in.
The product
07 / 17

GAMIS, in one diagram.

Inputs
Sales calls
Customer interviews
Research agents
Slack threads
Dossiers
One per initiative
Brand, campaign, product line, competitor study.
Memory graph
Decays · reinforces · connects
Memories as nodes. Five edge types.
Outputs
What you ship
Tweets · blog drafts · action items.
GAMIS · Product overview
Layer 1 — the nodes
08 / 17

A Memory is one distilled claim.

Type Example · "Income protection relaunch"
Trend Advisers are consolidating into fewer, larger licensees — panel decisions now sit higher up.
Insight Our adviser e-application drops 40% of users at the medical-history step.
Opportunity Competitor X paused their search ads on "income protection comparison" — bid window.
Action item Draft a LinkedIn post on underwriting turnaround times for Tuesday morning.
Competitor move A competitor repriced its income protection book, effective 18 August.
Audience signal Reddit r/AusFinance has 3 threads this week about TPD claim delays.
Each Memory carries: title body source tags importance decay rate embedding[768]
Layer 2 — the edges
09 / 17

Memories don't sit in a list. They connect.

supports evolved-into related-to supports supports Trend Opportunity Action item Audience signal Competitor move
Five edge types
related-to
Same topic, different angle.
supports
Strengthens the target.
contradicts
Disagrees with the target.
evolved-into
Earlier Memory seeded the later one.
supersedes
Newer Memory replaces the target.
The chain of reasoning is visible.
Why the edges matter
10 / 17

Borges saw the other half of this.

Cervantes · 1605
“…truth, whose mother is history…”
identical text
three centuries on
Menard · 1939
“…truth, whose mother is history…”
In a 1939 story, Borges invents a writer — Pierre Menard — who sets out to compose Don Quixote. Not to copy it: to arrive at it, word for word, on his own. He manages a few chapters, and the narrator judges Menard's version the richer of the two — because identical sentences, written three hundred years later, cannot possibly mean the same thing.
A book can change history.
History changes the book back — without altering a single word.
Which is what the edges are for. A Memory doesn't change — what changes is everything that arrives around it. So each one keeps its date, and you can ask not what's true now, but what we thought this meant before the rest of it happened.
Same words. New meaning.
What makes the graph more than a database
11 / 17

Four properties that matter.

01

Deduplication

Cosine similarity above 0.85 reinforces the existing Memory instead of creating a duplicate. The graph never accumulates five different ways to say the same thing.

02

Decay

Each Memory type ages at its own rate.

20%
opportunity
15%
trend
10%
competitor
2%
insight
03

Clustering

A separate job scans for near-duplicates that fall just below the dedup threshold and proposes a merge. A human always approves — the system never silently restructures the graph.

04

Provenance

Every Memory remembers exactly how it entered the graph — which agent, which run, which user, which sources. Replay graph state as of any past date with a single query.

Decay maps to the curve from 1885
Operating model — agents
12 / 17

How agents use it.

Phase 01
Before
Read the top-N Memories.
The graph becomes the agent's context. It doesn't start from a blank page — it starts from what the team already knows.
Phase 02
During
Every finding is dedup'd, scored, linked, stored.
Live SSE events stream into the UI. The graph reinforces and grows in real time.
Phase 03
After
The graph is the report.
Manager dashboards read straight from it. No PDF, no email summary — the live state is the state.
By the end of a run, the graph is more informed; not noisier.
Operating model — humans
13 / 17

How the marketing team uses it.

+ ADD
Memories from anywhere agents can't reach.
Sales calls, customer interviews, internal Slack threads, hallway conversations.
~ EDIT
When facts change.
Adjust the body, the importance, the source. Every edit is logged and attributed.
✓ APPROVE
Clustering proposals.
"These six Memories look like one cluster — should we merge them?" — a human decides.
→ ACT
On action items, mark them executed.
The system tracks who did what. Closure feeds back into provenance.
No human Memory versus agent Memory — there's just Memory.
Walk-through · 7 days
14 / 17

A worked example: Income protection Q3.

DAY 01
Dossier created. Agent runs. Graph fills.
14 Trends · 7 Competitor Moves · 5 Audience Signals · 3 Opportunities · 11 Action Items
DAY 03
New article restates yesterday's trend. Reinforced.
Cosine similarity 0.91. Importance 0.62 → 0.78. Source list grows — no duplicate created.
DAY 05
Competitor pauses a campaign. Auto-linked.
New Competitor Move. supports a related Opportunity. The Opportunity's decay timer resets.
DAY 07 · AM
Director opens the Dossier.
Sees 23 Memories · 4 Trends in focus · 2 active Opportunities · 6 unactioned Action Items.
DAY 07 · PM
Clicks an Action Item. Asks "why?"
The chain of evidence is visible in three clicks — back to the trend, the opportunity, the original sources.
Income protection · adviser awareness Q3
The pitch in four lines
15 / 17

Why this matters for NEOS.

01
Marketing decisions stop being amnesiac.
What you knew last quarter, you still know.
02
Competitor moves are tracked instead of forgotten.
TAL, Zurich, AIA, MLC — every observation captured and connected.
03
Adviser signals from the field feed marketing automatically.
Once a BDM's note is a Memory, every campaign benefits.
04
The chain of evidence behind every campaign is auditable.
When a Q3 LinkedIn post drives 12 adviser enquiries, you can trace why it ran — which Memories supported it.
Marketing as opinion → marketing as evidence.
Status · and the conversation
16 / 17

What's built. What I'd want to understand.

Built and ready
✓
Single-tenant deployment — your data never leaves your instance.
✓
Dossier + Memory management UI.
✓
Three agents — research, social, blog.
✓
Semantic dedup, decay and clustering.
✓
Real-time agent activity stream.
✓
Audit trail of every change.
○
Campaign execution — Meta, LinkedIn, the rest — is designed, not built.
What I don't know yet
Your shape, not mine.
→Which Dossiers come first — which products, which campaigns, which competitors actually keep you up at night.
→Where your intelligence lives today — and, more usefully, where it dies.
→What agents may watch, and what only your people will ever see.
→What auditable has to mean when you're regulated.
No proposal today, and no number on this slide. I'd rather understand the problem first.
A conversation, not a pitch
GAMIS
17 / 17

Now let's get your
forgetting curve
straight.

erick · GAMIS · August 2026
With reinforcement Without
GAMIS
Questions — and a live demo whenever you'd like.